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Innovation

Innovation is defined in Wikipedia this way. Innovation is the development of new customers value through solutions that meet new needs, inarticulate needs, or old customer and market needs in value...

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Capturing Your Customer

I was on a forum late last evening when I came across a gentleman who asked the question: How can I create a target market in our industry? if anyone has an idea please let me know. Thnks He was...

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The Balls In Your Court – Call To Action

We all know what what an autorepsonder series is, right? Its a series of emails that you send to prospects to deliver a promised goodie they wanted. It’s also known as an ethical bribe. I ran across a...

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How These 5 Crucial Steps Can Double Your Small Business Growth

The small business start-up failure rate is a telling tale. 25% of them won’t even last 1 year. More than 50% will fail within 3 years. You can look at the rates by sector here. Still many continue to...

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How The 3 P’s Can Be the Secret To Your Business Success

I’ve written in the past about Pareto’s Law that states that 80% of any given results are because of 20% of effort. Business success is achieved by about 20% of businesses. 80% of income is earned by...

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Random Acts of Marketing

A large percentage of small businesses I’ve dealt with have operational plans. There is an actual guidebook of how the business it supposed to operate. These are the day to day plans the business runs...

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